UATL - It’s All About U

UATL wasn’t just a publication, it was a statement. Created by the AJC specifically for Black Atlanta, it needed to be as dynamic and diverse as the city itself. The challenge was making the ‘U’ flexible enough to represent the many voices, styles, and influences that define Black Atlanta while keeping it unmistakably bold and confident. The commercial embodied that energy - high-impact visuals, great music, and cameos from Black Atlanta luminaries, all driving home an aspirational message: this is your city, your culture, your voice.